PERSONAL BRANDING • INDIA
Kumar L Santosh
A modern identity for a
legacy businessman
Kumar L. Santosh, a prominent businessman from Bangalore, approached us to develop a personal brand that reflects his legacy and values.
The brief called for a refined design aesthetic that underscores his heritage, conveys a sense of luxury, and emphasizes his strong familial ties. Our deliverables included a contemporary brand identity, bespoke stationery, and curated gifting materials to enhance his business interactions and elevate his professional image.
BRANDING
IDENTITY
STATIONERY
DESIGN
Crafting a modern identity
The project begins with carefully crafted typography that strikes a balance between heritage and luxury, while remaining both modern and youthful. This typography is seamlessly integrated with a floral leaf pattern, drawing inspiration from the logo of the client's primary business and subtly reinforcing the connection between their identities.
Extending from the floral motif, intersecting lines form a visual link between the initials of the family name and the client’s, symbolizing familial strength and unity. A diamond pattern subtly weaves through the design, exuding elegance and refinement at every turn.
The color palette of rich navy blue and crisp white was chosen to enhance the design's luxurious feel while also evoking assurance and tranquility. The result is a harmonious and sophisticated identity that exudes confidence and is perfectly suited for high-end business interactions.
A seamless identity that flows & blends yet stands out
Bold, meaningful, elements with a rich legacy
